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Hybrid Vinyl Customers

Yes, streaming is rife and can only increase. It's convenient. It's cheap.But the latest info from Amazon Digital

shows that music consumers aren't defined by what physical format they prefer, but by those wanting to OWN music on a physical format rather than just streaming it. The definition in the market is between Streamers and Owners.

But hold on, it seems the people who want to own music on a physical format ALSO want to stream music. Hybrid customers. Marketing pidgin. Is it because owning the physical format forces you to pay greater attention and thus value the music more? Or do you just want IT, the physical manifestation of the music: The sleeves, the info about the studio and producer, the pictures....Or do you just LIKE browsing in the shop, seeing what we have turned up for you each Saturday with likeminded folk....Or the ME time alone with your records, deck and mild intoxicant/stimulant....

Probably a combination, because it's not age, gender or ethnic background from what I can see in the shop.

But don't feel guilty that you have a Spotify Trojan playlist that you banged on last night rather than shuffle between 45s every 3 minutes 14 seconds whilst doing a stir-fry. You are not alone. You are still on the Owners' side and you are still one of the Rat People. Albeit maybe a Hybrid.

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